MOTIVATION
There’s a growing interest in outdoor activity holidays. Lots of new sports are giving more and more people the opportunity to experience the world of nature. This is good not only for tourism and but also for our health. Tyroleans enjoy better than average health, and their love of exercise is a significant factor in this.
But the increasing demands on nature also give rise to conflicts. Mountain bikers on hiking trails, ski tourers unintentionally driving the wild animals out of their retreats, and climbers trampling all over farmers’ fields. Most of the time it is just a few black sheep who make co-existence with nature without conflict difficult.
